Privacy Policy

1. Introduction

SEO Audits IO LTD ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website seo-audits.io ("Website") and our services.

We are a company registered in England and Wales (Company No. 14249514) with our registered office at The Corn Barn, Upton End Business Park, Shillington, Hertfordshire, England, SG5 3PF.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.

2. Information We Collect

We may collect and process the following personal data:

Identity data: Your full name, company name, job title.
Contact data: Your email address, telephone number, billing address, and postal address.
Transaction data: Details of products and services you have purchased from us, payment amounts, order numbers, and payment method used.
Technical data: Your IP address, browser type and version, time zone setting, operating system, and other technology on the devices you use to access our Website.
Usage data: Information about how you use our Website, products, and services, collected via Google Analytics (see our Cookie Policy).
Website access data: If you provide us with access to your Google Search Console, Google Analytics, or other platforms for the purpose of conducting an SEO audit, we will access and process the data contained in those accounts solely to deliver the agreed services.

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfil your orders, including sending order confirmations, invoices, and product access details.
To deliver SEO audit services, consulting, and webinar access.
To communicate with you regarding your orders, services, and any queries you raise.
To improve our Website, products, and services based on aggregated usage data.
To comply with legal and regulatory obligations.
To send you marketing communications where you have opted in to receive them (you can unsubscribe at any time).

4. Legal Basis for Processing

We process your personal data on the following legal bases:

Contract: Processing necessary for the performance of a contract with you (e.g. fulfilling orders, delivering services).
Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services and Website, provided these interests do not override your rights.
Consent: Where you have given consent for specific processing activities, such as receiving marketing emails.
Legal obligation: Processing necessary to comply with our legal obligations (e.g. tax and accounting requirements).

5. Data Sharing

We do not sell your personal data to third parties. We may share your data with the following categories of third-party service providers who assist us in operating our business:

Payment processors: Stripe and PayPal, for processing your payments securely.
Email service provider: Mailgun, for sending transactional emails such as order confirmations and invoices.
Analytics: Google Analytics (GA4), for understanding Website usage patterns.
Hosting: Vercel, for hosting and serving our Website.
Database: Neon (PostgreSQL), for securely storing order and account data.

All third-party providers are contractually obligated to process your data securely and only for the purposes we specify.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order and transaction data is typically retained for 7 years to comply with UK tax and accounting obligations.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption of data in transit (HTTPS/TLS), secure database access controls, and regular security reviews.

8. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can request correction of inaccurate or incomplete data.
Right to erasure: You can request deletion of your personal data in certain circumstances.
Right to restrict processing: You can request that we limit how we use your data.
Right to data portability: You can request your data in a structured, machine-readable format.
Right to object: You can object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at enquiry@seo-audits.io. We will respond within one month of receiving your request.

9. Cookies

Our Website uses cookies and similar technologies. For full details on the cookies we use and how to manage them, please see our Cookie Policy.

10. International Transfers

Some of our third-party service providers may process your data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), to protect your data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). You can contact the ICO at ico.org.uk.