AI Visibility
Issues
Being visible in AI is the new hype - and for good reason. AI & LLM search has grown substantially year on year - whilst organic search still maintains a clear lead over AI search, that doesn’t mean AI visibility should be neglected.
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Then we can help.
If you are struggling with AI visibility and are looking at getting an audit with recommendations to improve AI visibility, look no further.
We offer a high quality AI Visibility Auditing service to help identify:
With your service you get a clear audit with actionable recommendations on how to get LLMS citing your brand more.
Whether you are searching Google AI Mode, Gemini, chatGPT, Claude, Perplexity, Grok - it doesn’t matter, we do the leg work to bring you recommendations that will help you with visibility growth.
Where you do and do not appear
What your visibility and share of voice looks like
How LLMS are interpreting your brand, product, service
Where all the opportunities exist
Technical issues, link or content issues that may impact visibility
£150
Per hour, from
£1499
Audits from
2-3
Weeks to delivery
6+
LLMs assessed
WHY AI VISIBILITY IS IMPORTANT?
Because it’s a growing channel where your potential customers are performing searches at different stages of their purchase journey. Whether they are thinking about a purchase and conducting research via an LLM or AI search, or, whether they are looking to buy and want to know where to buy from - your brand/site/product/service offering should be cited prominently in the LLM output.
Being visible is important because it gives your brand another opportunity to capitalise on traffic, enquiries, conversions and ultimately ROI. For every search you miss out on where competitors are cited is a potential conversion your brand could have had.
AI search volumes are growing as more and more people turn to the likes of chatGPT or Claude to get answers so now is the time for your brand to really focus on increasing visibility.
WHAT WE OFFER
We offer a comprehensive AI Visibility service that covers both visibility diagnostics & auditing as well as recommendation generation / strategic guidance to help grow AI visibility (increase prompt coverage and citation position/frequency).
The main offerings:
- AI Visibility Audits with Recommendations
- AI Visibility Consulting with Guidance and Feedback
- AI Visibility as a Service (we do the work)
- AI Visibility Experiments
We provide fully customised and tailored AI visibility services for clients globally and for all different LLMS (large language models).
We can help fix:
AI Visibility LOSSES
Declines in citation frequency and positions
Erroneous feedback about your website, service or product offering
HOW OUR SERVICE WORKS
Optimising websites for better performance in AI relies heavily on good foundational SEO. Having a good SEO strategy usually provides enough to increase the visibility in AI / LLMS, albeit with some caveats.
What we typically do is:
We have a conversation with you about your brand, products, services, offerings
We establish your domain, competitors and your organic performance
We look at your brands share of voice / coverage against competitors
We find performance gaps and then begin to understand why
We look at your websites SEO profile (search console, technical SEO, links, content)
We perform a WAIKAY (what AI knows about you) assessment
We perform an audit to identify opportunities and to build recommendations and a strategy
We help clients to execute the strategy be it improving content, adjusting content for citability, building much stronger links, increasing query fan out coverage and more
We also provide ad hoc consulting and support
Clients can typically book SEO consulting hours which we use for AI visibility exercises, or they can choose to work with us on a retainer basis, typically we need to provide a quotation for this.
WHAT ARE YOU BUYING?
Depending on the scope of the work, you are generally buying consulting hours which we use to analyse your website's AI coverage before performing an audit, building a strategy with recommendations that can be actioned.
Generally we deliver:
- AI Visibility Audits & Reports in PDF, Google Slides format
- Visibility data via google data studio and SEO Stack
- Consulting support - providing feedback, guidance, checking implementations etc.
- Recommendations to content writers (or we can provide content)
- Recommendations for link building / digital PR
WHAT DOES AN AI VISIBILITY AUDIT INCLUDE?
Each audit is bespoke to the client, but in general the main things we include in an AI visibility audit is:
An evaluation of your existing AI visibility across major LLMS
An evaluation of competitors and share of voice comparison
Prompt gaps
Evaluation of LLM accessibility of your content
Evaluation of your domains link profile
Evaluation of brand trust signals
What AI knows about you (WAIKAY assessment)
Evaluation of your websites organic performance (search console analysis)
Evaluation of content availability (page indexing)
Evaluation of content quality
Recommendations
Onwards AI Visibility Strategy + Recommendations
WHAT CAN WE DO WITH THE AI VISIBILITY AUDIT?
This audit is designed to provide both insights and actionable recommendations. You can take the audit away and execute it on your side, or, if you would like support with executing an AI visibility strategy we can provide this too.
HOW LONG DOES THE AI VISIBILITY AUDIT TAKE?
The audits typically take 2-3 weeks for most clients, it does generally depend on when you book and the size of your website/brand/product/service offering. Most clients receive a delivered audit within 3 weeks.
WHAT ARE WE LOOKING FOR IN RESPECT OF VISIBILITY IN LLMS / AI SEARCHES?
So, the key thing our service focuses on is how visible your brand is and how much that converts into traffic, sales, conversions. Ultimately, being cited more in AI doesn’t always mean “more traffic”.
What we first have to ascertain is how visible your brand is for prompts that are relevant - we source prompt data from AHREFS & Google Search Console derived data - we look at the kind of things people are more likely to search for.
We then use SEO Stack (our own tool suite) which can poll core LLMS such as Gemini, AI Overviews, chatGPT, Claude etc. to see how much share of voice your brand has, how and where it is cited.
From there, once we have a feel for coverage, we begin looking at the websites underlying SEO performance - primarily because a good SEO strategy & profile is likely to lead to increased AI visibility performance.
We assess your websites technical SEO and rendering - to ensure that LLMS can access your content (because LLMS do not render javascript) therefore we want to see how much content LLMS can extract from your website.
We’re then looking at the overall site performance in respect of authority and trust - this plays a part in rankings and visibility in query fan out searches that are carried out by LLMS such as chatGPT.
CAUTIONS WITH OPTIMISING FOR LARGE LANGUAGE MODELS (AI SEARCH)
Optimising for AI search / large language models shouldn’t compromise other channel performance such as SEO, however, we’ve seen numerous examples across the web where optimising for AI ultimately cost businesses a lot of their organic performance.
This is a significant trade off because AI search still accounts for less than 10% of all online searches whereas SEO has a much larger search / click share - so ultimately cutting your nose off despite your face isn’t an effective way forward when it comes to optimising for LLMS.
Popular techniques involve “content chunking” to break content up so that they can be utilised in a response, or by changing content so that it’s problem > solution focused where other things may be stripped out that had ranking weight behind them.
COMMON AI VISIBILITY ISSUES
The most common AI visibility issues that we tend to see include (but are not limited to):
This is very common and is usually because of multiple issues, namely authority and how much the LLM knows about the brand, product or offering. Weaker, less known, less prominent brands are less likely (typically) to show up in LLM searches.
The biggest drivers of underperformance typically involve:
- A lack of brand authority (good backlinks, reviews, independent review profiles)
- Inconsistency in brand messaging
- Content quality issues across brand, product, service, auxiliary content
- Content accessibility issues for LLMS
- A lack of external mentions and references i.e. comparison listicles, UGC etc
This is typically the same as the previous issue, but, this can often happen when LLMS are unable to properly access or retrieve content from your website. Primary issues here include:
- LLMS not able to access products or full product categories / product coverage
- LLMS unable to get some or all of the page content
- Website content hidden behind JS button interaction elements
- Content or authority issues
This can happen during LLM training and LLM RAG (retrieval augmentation generation) - where a cited brand, product or service is wrong or incorrect. This can happen if there is inconsistent or conflicting information.
Usually LLMS will trust the source they cite, but, if multiple areas across the web say something different this can impact generated responses where information may be wrong or out of date.
This is why we perform WAIKAY audits (what AI knows about your brand).
This can and does happen, typically if a brand/business is investing in AI visibility optimisation or “GEO” they can be missold exercises as part of a retainer - often putting time and efforts into things that are of no value, such as the creation of LLMS.txt, or, filing disavow reports to get rid of weak links or using AI to generate content at scale (scaled content abuse)
A majority of what makes AI visibility grow is based on strong, high quality traditional SEO which improves discoverability on the web.
So there’s plenty of spammy techniques for the AI visibility industry already - things such as scaled content abuse, self-promotional comparison listicles, artificial content date refreshing amongst other things.
Where spam becomes a problem, LLMS are often fairly quick to react, for example chatGPT has been using a broader, wider query fan out and will typically exclude self-promotional content where the brand writing it is biased and rating their own service or product above competitors.
HOW MUCH DOES IT COST?
We provide AI visibility auditing and consulting from £150 per hour, we provide one time audit costs:
£1499
Small brand / domain AI visibility audits - £1499
£3499
Medium brand AI visibility audits - £3499
£5999
Larger brand AI visibility audits - £5999
£7999
Corporate brand - £7999
We can provide a bespoke quotation for retainer based services.
HOW DO WE HELP CLIENTS APPEAR ACROSS MULTIPLE AI SEARCH MODELS?
We apply a uniformed approach to “best practice” and authority building - these alone tend to help increase performance across all mainstream LLMS including chatGPT, Gemini, AI Mode, Perplexity, Claude, Grok etc.
Each LLM has its own process for information generation and retrieval i.e. query fan out - there isn’t “specific” rules for each LLM, generally best practice will help improve AI visibility performance across the board.
Generally, improving index visibility with SEO tends to have a knock on effect for LLMS citing a brand more. If, during query fan out or grounding a brand is more prominent because it has a stronger presence on the web, naturally it's more likely to be cited.
Get An AI Visibility Audit
With your service you get a clear audit with actionable recommendations on how to get LLMS citing your brand more.
Whether you are searching Google AI Mode, Gemini, chatGPT, Claude, Perplexity, Grok - it doesn’t matter, we do the leg work to bring you recommendations that will help you with visibility growth.
Find Out What AI Knows About You
Send us your brand and competitors and we will advise on the audit or consulting support that fits.
