About SEO-Audits.io
The UK's Trusted SEO Audit Provider
We help businesses of all sizes understand their SEO performance and take meaningful steps towards better search visibility. No jargon, no fluff - just expert analysis and actionable advice.
Trusted By Leading Brands
We've helped hundreds of businesses improve their organic performance and achieve sustainable growth.
Daniel Foley Carter
Founder & Lead SEO Audit Specialist
Daniel started SEO in the late 1990s working on Altavista, Freeserve and lots of micro-search engines long before Google came along. In the early 2000s he moved into UK SEO agencies, starting with Odyssey UK and going on to work with Bigmouth Media, iProspect, Netizen Digital and Intelligent Positioning - before pivoting to start an SEO agency of his own, now assertive-media.co.uk.
Since 2007 Daniel has led the agency into sustained growth. In 2020 he launched SEO Audits IO and SEO Stack at the same time.
Daniel's experience in SEO is extensive - with over 26+ years of hands-on work, spanning auditing, strategy and execution for clients across every niche.
So the story goes...
SEO-Audits.io was born out of frustration. After years of working in agencies and seeing businesses receive generic, template-driven SEO audits that offered little real value, Daniel decided there had to be a better way.
Too many businesses were paying for SEO reports that simply regurgitated data from automated tools - reports that looked impressive but didn't actually help anyone make meaningful improvements to their website's search performance.
In 2018, SEO-Audits.io was launched with a simple mission: to provide genuinely useful, human-crafted SEO audits that businesses could actually act upon. Every audit would be manually compiled by experienced SEO professionals, tailored to the specific needs and goals of each client.
Since then, we've audited over 1,000 websites across virtually every industry you can think of. From eCommerce stores struggling with technical issues to service businesses needing local SEO improvements, we've seen it all and helped businesses achieve real, measurable improvements in their search rankings.
Today, SEO-Audits.io continues to grow, but our core values remain the same: honest advice, thorough analysis, and genuine results. We also expanded into SEO webinars and whitelabel audits to help even more businesses and agencies succeed in search.
Why Trust SEO Audits IO?
SEO Audits IO lives and breathes audits! It's what we specifically FOCUS ON- there's no service dilution. We are geared towards delivering the highest quality, most detailed, actionable and valuable audits that money can buy.
We set out to change how SEO audits are created, how they are interpreted, how they are actioned and ultimately the value they bring back.
Our audits are borne from extensive SEO expertise, experience and big data – all wrapped up in slides + sheets that mean your business can get to work on an adjusted SEO strategy faster.
We've been around since January 2022 but the team behind it have more than 2 decades of combined SEO experience.
Plus – we also rank top for SEO audits.
Our Mission
To make professional, actionable SEO audits accessible to businesses of all sizes. We believe every website deserves expert analysis - not just those with enterprise budgets. Our mission is to demystify SEO, educate our clients, and deliver insights that lead to real improvements in search visibility and organic growth.
1,000+
Websites Audited
30+
Countries Served
15+
Years Experience
Our Team
A small but mighty team of SEO specialists dedicated to delivering exceptional audit quality and client service.
Daniel Foley Carter
Founder & Lead SEO Audit Specialist
Founder of SEO Audits IO and Assertive Media. 26+ years in SEO since the Altavista era - leads every audit personally with a focus on big-data analysis, technical SEO and ranking recovery.
Muhammad Usman Siddiqui
Senior SEO Account Manager
Manages complex SEO engagements end to end - co-ordinating audit delivery, prioritising recommendations and keeping enterprise accounts aligned with strategic objectives.
Ivy Berezo
SEO Specialist
Builds and executes full-funnel SEO strategies - from on-page and content optimisation through to internal linking and intent-aligned search visibility.
John Kyprianou
Development Lead
Leads the dev side of every audit - implementing technical fixes, automating analysis, and bridging the gap between SEO recommendations and shipped code.
Stefan Krčelić
SEO Lead
Owns advanced SEO strategy across complex accounts - data-driven optimisation, ranking recovery work and post-audit execution from technical to content.
Joe Williams
SEO Lead
Delivers comprehensive SEO audits, SEO training and ongoing client support - with deep experience across both agency-side and in-house SEO environments.
Built on experience. Powered by data.
Not another SEO tool — a senior-led team that's been auditing websites since the Altavista era.
SEO Experience
26+
Years in SEO
From Altavista in 1998 through every Google update to today's AI search era — this team has audited through every algorithmic shift.
1,000+
Audits Delivered
#1.
Ranked on Google for “SEO Audits”
Transparent & Honest
No black-hat tactics. No empty promises. Actionable, ethical advice every time.
Education-First
We don't just tell you what to fix - we explain why it matters and how to implement it properly.
Proven Results
Hundreds of recovery and growth engagements - measurable ranking, traffic and revenue gains.
Trusted Worldwide
From startups to enterprise brands across the UK, US, Europe and beyond.
