Technical SEO
Technical SEO Levelling Up Webinar
- Performing crawls
- Manual issue evaluation
- Prioritising Fixes
- Performance & Rendering
- Implementation
THE WEBINAR HAS RAN! YOU ARE BUYING ACCESS TO THE RECORDING
The webinar will be a live event & will be recorded. If you cannot attend the live webinar you will be provided with a recording after the webinar has been ran.
Technical SEO Levelling Up Webinar
£19.99
The technical SEO levelling up webinar covers how to perform technical SEO audits in detail. You will learn a wide array of skills / level up pre-existing skills. The webinar will cover things such as setting up crawls, APIS, rendering & extracting data on crawls & running crawls. You will learn how to analyse the output of a crawl, understand priorities, where to pay attention and how to perform assessments of crawl issues to ascertain if they need addressing. You will learn how to analyse, interpret and action technical SEO issues.
You’ll learn about rendering, analysing source code, using DevTools, exporting and manipulating data & how to use AI in data assessment.
This will help you truly understand how to address issues from an SEO/Tech perspective.
We’ll also cover things including canonicalisation, cannibalisation, resource accessibility, rendering, data interpretation, indexing and more!
Technical SEO Course / Web Agenda
Want to know what’s covered? We’ve put together a sheet that highlights different parts of the webinar series across parts 1 and 2. You can see the agenda here:
https://docs.google.com/spreadsheets/d/1Mt2Us7PFKtS5cgktItm-vNmWeth7EsAdPF-TYGnSu2g/edit?gid=0#gid=0
The main parts are:
Part 2: SEO in 2025
Part 3: The Primary Principles Important for Technical SEO
Part 4: Technical SEO Prerequisites
Part 5: Crawl Configuration
Part 6: Analysing Our Crawl & Subsequent Priorities
What Will This Webinar Cover?
In this webinar, we’ll cover a wide array of technical SEO analysis including but NOT limited to:
Setting up crawls
Understanding extractions, rendering & setting preferences
Crawl rules, blocking and URL management
User agents, HTTP headers & custom extractions
APIs including AI API Utilisation
Exporting & segmenting crawls
Learning about crawl issues from canonicals to blocking
Building internal link maps
Prioritising analysis & fixes
Blending crawl & performance/indexing data
Using Chrome DevTools / DevTools
Live URL / Website inspections
And LOTS more.
Ace Technical SEO Auditing by Levelling Up Your Knowledge
Technical SEO is fun, exciting but has lots of learning curve challenges associated with it. Reduce your reliance on automated tools that often do not focus on the areas of importance.
In this webinar, you’ll learn how to conduct a proper technical SEO audit, how to understand what really matters & how to address it.
We’ll start from setting up a crawl, choosing the best settings, hooking up APIs and generating a crawl that we can begin to break down and action.
You’ll learn about issue priorities, when something is/is not an issue & where to place emphasis to get the most out of auditing & fixing.
What Will This Webinar Cover?
In this webinar, we’ll cover a wide array of technical SEO analysis including but NOT limited to:
Setting up crawls
Understanding extractions, rendering & setting preferences
Crawl rules, blocking and URL management
User agents, HTTP headers & custom extractions
APIs including AI API Utilisation
Exporting & segmenting crawls
Learning about crawl issues from canonicals to blocking
Building internal link maps
Prioritising analysis & fixes
Blending crawl & performance/indexing data
Using Chrome DevTools / DevTools
Live URL / Website inspections
And LOTS more.
Learn how to perform detailed technical SEO audits
You’ll learn how to perform detailed technical SEO audits that are structured in such a way as to prioritise biggest issues first & also considering the technical debt required to implement (effort vs benefit). You will learn how to put together technical SEO audits that are based on YOUR KNOWLEDGE and understand of an issue – rather than just relying on SEO tools alone.
There’s one thing generating an SEO audit and there’s another truly understanding how to analyse, interpret and generate valid recommendations.
Improve SEO outcomes by getting to the root of technical SEO issues
Many SEOs put too much emphasis on lower value aspects of technical SEO – given that Google is able to rewrite titles & interpret a pages theme without H1s and so many other things – putting efforts in the priority areas is more likely to yield better outcomes for any clieents you may be delivering SEO for.
Improve outcomes by leveraging the best parts of technical SEO from ensuring Googlebot can fully render your pages through to properly utilising structured data.
Learn about the intrinsic parts of technical SEO such as understanding how googlebot is rendering content, SSR (server side rendering) vs CSR (client side rendering), or understand canonical relationships, or understand how to manage indexing of value vs non value pages & so much more!
Who is this webinar for?
This webinar is suitable for ALL SEOs – however junior or beginner SEOs would be best placed to watch some of the SEO execution webinars / SEO executive training webinars first to strengthen their core knowledge.
Beginner SEOs will learn key fundamentals but may struggle with the more advanced parts of the webinar – however its still worth watching & learning as this can better shape forward understanding of technical SEO.
Intermediate SEOs will also likely pick up new skills, processes and insights.
Advanced SEOs can benefit too – sometimes through additional insights and process adoption.
Technical SEO Fundamentals
In this webinar, we’ll cover technical SEO fundamentals – being: Crawlability, Rendering, Indexability – which are absolutely crucial for any SEO campaign. We’ll teach you all the fundamentals needed for you to be able to confidently crawl a clients site, perform a technical SEO audit & to delegate (or even implement) in some cases.
Understanding the fundamentals is CRUCIAL – because once you understand the core aspects of crawlability, rendering & indexability – it makes it easier to understand priorities / why certain analysis/processes should be conducted first.
Good Technical SEO Compliance is Important!
SEO is so much more than just fixing title tags, header tags, meta tags or worrying about page speed/core web vitals.
It’s about improving a websites outcome for not only crawling & indexing but for ranking too.
Good technical SEO compliance can improve rankings, improve CTR (click through rate) and improve outcomes for inclusion in rich results & even AI search / AI citations.
Adopting structured data, adopting a good UX and approach to fixing technical SEO issues can result in significant ranking improvements and ultimately traffic/conversions/sales and ROI for clients.
Key Aspects to this SEO Webinar for Tech SEO
Real Life Demonstrations
Rather than just reading about “how to learn technical SEO” – sometimes the most effective way of learning is to watch someone demonstrate processes step by step. In this webinar Daniel Foley Carter will be demonstrating everything & answering questions along the way.
You will see first hand how to plan, set up a crawl, export the data & begin a full analysis.
Explanations as we go!
During the webinar – processes, data points, key things will all be explained so you can understand what things are, why they are important (or not) and how to go about turning all of this into a practical set of skills that will allow you to conduct more professional SEO audits.
E-E-A-T Improvements
Some sites that fall foul of E-E-A-T can still offer good content – E-E-A-T is not a standalone factor, so in some cases, decline can relate to other factors such as links/trust. Many core updates (general core updates) see enhancements/changes to E-E-A-T factors, shifting weighting can go in favour or against your current E-E-A-T compliance – it is here that the discovery phase is needed to ascertain – COULD you be better adhering to E-E-A-T whilst keeping your content people first.
SERP Refreshes & Recyling
Sometimes update related ranking slippage and loss can be down to SERP Refreshes – sometimes long running URLS with content that was established for a long-period but hasn’t evolved withthe SERP can begin to fatigue and slip during SERP refreshes. SERP recycling tends to be when other results rank during a turn-over phase of result displacement – understanding how the SERP has changed across E-E-A-T / Helpful Content Updates is key.
Learn How to Negate Google Helpful Content Updates
No one knows exactly what each helpful content update entails – it’s generally a case of the update being deployed, evaluating the data and making decisions based on that data.
Helpful content – by definition is content that’s helpful – it’s ascertaining what is helpful?
Understanding what users are and have been doing with your content is key – if you have had established rankings that all of a sudden drop as a result of Google’s HCU deployments – then it’s time to start looking at the data – after ruling out tech issues, link losses, rendering or accessibility issues – we need to start understanding – how has the SERP changed, what has displaced our site? whilst it ranked, did our content exhibit engagement fatigue?
The better we understand touch points for data – the easier it becomes to properly apply best practice to our analysis and implementation to make sure CONTENT IS AMAZING for the end user and set up in such a way that it is deemed “helpful content”.
Google doesn’t want content written to rank, it wants to serve content that maximises a positive user experience by being helpful and helping users to complete what they were looking to do (intent perspective).
Our Clients Have Included
Client Case Study
“Daniel’s last round of webinars have been extremely useful in helping our team develop their SEO skillset and approach to SEO”
We’ve enrolled on Daniel’s webinars – and so far, we’ve been blown away by the approaches and level of detail that is gone into – Daniel’s content shows how he interprets data along with explanations and clear cut examples.
Our team has been able to watch, digest and understand the processes as well as why they are important.
I highly recommend the webinar content – it’s been a goldmine for our in house team.
Arianne Kierabile – RM IMPC Consultants
How AI Will Impact Search Algorithms
Search algorithms are the computer programs that search engines use to rank websites and their content. With AI, search algorithms are becoming more sophisticated, accurate, and data-driven.
AI-powered algorithms such as Google’s RankBrain and BERT are using NLP and machine learning to understand search queries and provide more relevant and accurate search results. This means that website owners need to optimise their content for user intent and provide high-quality and relevant content to rank higher on search engine results pages.
Google has already been using AI as part of Rank Brain and now Spam Brain – we can expect to see significant advancements in Google’s algorithms and how it decphyers content of value based on end user intent, quality and trust.
