SEO Training Sessions:
SEO Executive Training
If you work in an SEO agency and are looking to upskill, strengthen your SEO knowledge, improve process, workflow and results then the SEO executive training 101 session is for you. This is open to anyone looking to learn / improve their SEO.
TRAINING SESSIONS ONGOING + PREVIOUS RECORDINGS AVAILABLE
You are buying access to the previous recordings & upcoming sessions.
SEO Executive Training: the 101 Session Tickets
Price range: £99.99 through £900.00
The SEO executive training session is aimed specifically at SEO executives who are looking to improve their SEO skills. These training sessions are designed to provide structured guidance to help accelerate SEO capabilities by teaching methodologies & live demonstrating SEO processes to provide clarity and direction. Whilst there is a lot of free SEO material on the web, a lot of training based content can be out of date or not structured in a way that keeps up with search.
Search is CONSTANTLY evolving – so it can be hard for newer/more junior or less experienced SEOs to keep up – this is why SEO audits IO have launched the new training programs to help SEO’s adopt methodology & testing to sharpen and improve SEO skills.
SEO Executive Upskilling for Agencies
SEO is hard, there’s no point in sugar coating it – whilst there are a lot of social influencers who may say otherwise – SEO is hard, not simply because there’s a lot to it but mainly because it’s evolving at a rapid rate + there’s so much to take in.
It can be daunting for SEO executives working in agencies to find the right path to upskill or to upskill in a shorter timeframe – so, we’ve decided to launch our 101 sessions to help train and teach based on METHODOLOGY.
The reason a lot of SEO training content can become “poor advice” is because quite often training content is written and within months it can become outdated – however those inexperienced / less experienced may not know this.
Thus the 101 sessions from SEO audits IO – a practical training solution that teaches METHODOLOGY and not “at the time” do A B C.
COURSE ITINERARY
SEO Agencies: Training Your Team
Finding GOOD SEOs is very difficult – with the boom in SEO demand comes a shortfall in SEO talent. Finding GOOD SEOs is hard and can be notoriously expensive when using recruitment agencies.
So – instead we believe it’s BETTER to train good people who want to learn – even with less experience – an SEO given the proper approaches and ways of understanding data + what to do can become as useful as a more experienced SEO in less time – although, irrespective of this, good SEOs still need to practice.
SEO Agencies: Improving Client Results
SEO is all about getting good results for clients, so, good SEOs are MORE likely to get good results. Improving results for clients improves client retention and ultimately is what an agency needs for sustainability and growth.
Your agency executives will be trained by Daniel Foley Carter who has 15 years experience running an SEO agency – so all of the challenges will be covered – effectively, where SEO issues commonly crop up, we’ll teach executives how to address it.
- How to set and manage client expectations
- How to report during work delivery and growth
- Processes to repeat to better sustain onward SEO growth
- How to adapt your SEO strategy to meet shifting search updates
- Pre-empting client losses with tone of voice
- And more
Great for SEO Agencies Looking to Upskill SEO Executives
The SEO industry has seen SIGNIFICANT growth – especially post COVID – demand for online visibility has increased substantially. With a rapid shift to digital + mass adoption, more and more businesses are looking for SEO services – so, naturally, there will be a demand for SEO executives at agency level.
However, it’s notoriously hard for agencies to find good people.
Lot’s of “SEO executives” are still stuck in the early 2000s, focusing on the wrong things for numerous different reasons.
Our 101 sessions will help agency SEO execs level up their expertise to bring better results, better workflow management & overall better performance.
What SEO Executives Will Learn
During the training session we’ll be going through ALL KEY things that SEO executives should know and understand. We’ll be going through these items within the training session. Further supportive guidance will be offered with videos that explain key processes.
These key skills are fundamental for personal SEO growth and development.
A lot of what is taught is methodology based – understanding what, where, why.
The teaching here will cover things SOME SEO’s already know and some things they may not know. There will be an opportunity for students enrolling here to also learn from other SEO webinars that cover certain topics within this training to a greater degree.
SEO Fundamentals (A Refresher)
Most SEOs will know the fundamentals – unless they’re really junior. In this part of the training we’ll touch on some of the usual SEO fundamentals from title tags to HTTP status codes – this is just to cover the basics before going on to more important SEO asepcts. Some of the fundamentals include:
- Content indexing
- Crawling a website
- Common technical issues
- Understanding the principles of Search
- Understanding the principles of Google Updates
- Content – the basics
- Links – the basics
Key SEO Processes
Rather than rely solely on SEO tools such as SEMRUSH or AHREFS, SEO executives will also learn about Google Search Console, Utilising G Sheets & Add Ons & AI to get data, reprocess it to make BETTER decisions. Some of the key processes will include:
- Being able to properly evaluate what a client may need
- Being able to properly audit a website
- Being able to use search console properly
- Being able to process larger data to ascertain what is and isn’t working
- Being able to properly inform clients
SEO Tasks
Most SEO executives will have at least a fundamental understanding of on site, off site SEO – but, we’ll look at KEY SEO tasks and how they can be done to a high standard. Key SEO task training will include:
- Learning SEO fundamentals (a refresher)
- Understanding on site priorities
- Technical SEO priorities
- Content SEO priorities
- Link SEO priorities
- User engagement & behaviour SEO priorities
- Rendering and performance evaluation
- Technical Stack Evaluation i.e. NEXT JS etc.
- CMS Evaluation
- Google update evaluation
- and lots more
Learning in a Structured Way
Learning SEO can be daunting because there are so many moving parts to what SEO actually is – this can often lead junior SEOs and less experienced / junior SEO executives to miss out key SEO methodologies which are crucial for further self development.
The BEST SEOs aren’t just people good with data but are also driven by people who are able to plan, action/implement and test.
No 2 SEO campaigns are EVER the same – and this is where a lot of SEO agency based SEO goes wrong – using the same templated approach over and over again.
In the SEO training session for SEO executives – we structure your learning but expect your processes to be based on a case by case basis – i.e. you are within an SEO agency or SEO in-house role and instead of following a pre-defined set of rules, you are able to understand how to prioritise based on the website being worked on.
Some of the modules include >
Understanding On Site Priorities
In this part of the training we look at on site priorities – what things should be paid attention too – what really matters. On site priorities will cover things such as:
- What elements have the biggest impact on SEO
- What should have time spent on it and what can be deprioritised
- Can Google/Search Engines crawl + render pages
- Can Google/Search Engines access content
- Are there any technical issues that impede indexing, crawling, content accessibility
- Understanding common tags
- Understanding output of a page
Technical SEO Priorities
In this part of the training we look at technical SEO priorities
- Crawling a website
- Segmenting issues from a crawl
- Measuring current impact (where applicable)
- Presentation for clients / actionability
- You vs Developers
- Coding / website technology
Content SEO Priorities
In this part of the training we look at content SEO priorities
- Content fundamentals
- How search + Google has changed
- Understanding content / context / intent
- Creating content, deploying and monitoring uptake
- What’s “good” content
- What’s not “good” content
- Content issues (duplication, cannibalisation, lack of indexing)
- E-E-A-T / YMYL
- Content structure and presentation
- Content organisation & information prioritisation
- Content culling, pruning & decay reviews
- and more
Link SEO Priorities
In this part of the training we look at link SEO priorities
- Links and their fundamental importance
- To link or not to link – when are links more important
- Link types & how they are acquried
- Link measurement of value
- Good vs fair vs poor vs bad links
- Disavowing, Manual Actions & The Shady
- PBNs – what are they, how they work and why they’re used
- Link sustainability
- and more
SEO Executive Training Levels
There are SEOs at different levels of SEO expertise – agencies will typically have junior / intermediate SEOs as a majority of the workforce – typically, senior or higher end SEOs tend to be hard to find as they either work for themselves exclusively or they sub contract.
However, SEOs of lesser expertise can learn “SEO methodologies” and techniques to improve capability and output.
Our training sessions are designed to improve operational efficiency by ensuring SEOs know better how to deal with clients, how to better audit, better deal with data & to make decisions that are likely to improve the outcome within an SEO campaign.
Typically – there are various SEO executive training levels.
Junior SEO EXECUTIVES
Junior SEO executives will be able to learn and adopt the initial SEO training fundamentals but will benefit from joining our beginner SEO training. Junior SEOs typically have 1 year or less worth of SEO experience.
JUNIOR SEO EXECUTIVES (1-2 Years Experience)
Junior SEO executives with 1-2 years of experience will benefit from the SEO executive training sessions as it will cover the initial fundamentals and then onward processes to help bring a junior up to intermediate experience over time.
intermediate SEO executives (3+ years experience)
Typically, intermediate SEO’s, if, working full time in SEO will of had enough exposure to be classed as intermediate – that being, within 3+ years they should of had dealings with most of the common components of SEO from website crawling, error fixing and developer interaction through to content reviews/audits + content brief generation through to link building strategies.
However – it is here that an intermediate SEO executive can learn more advanced processes within SEO such as leveraging full data exporting from search console, evaluating query counting, better understanding how to address traffic losses, manual actions and more.
How the Sessions Will Be Delivered
For those attending the live training session – it will be delivered over 2 sessions via Riverside. People attending will have the opportunity to ask questions and to feedback.
For those who are not able to attend, you will be able to download the materials/course video after the event has taken place.
Riverside attendees will be able to access other webinar content to assist them further.
How Will This Help SEO Executives?
These training sessions will teach SEO methodologies by covering common issues and then a way to evaluate / look / interpret data. It will will help SEOs to BETTER understand the concepts of SEO and what search engines are doing to improve result quality & how SEOs should capitalise on this.
It will teach SEOs the realities – that, SEO is NOT easy, and that it requires patience, persistence and ultimately dedication.
If, as an SEO you find yourself stuck when trying to further improve your learning – this will help.
You will learn additional SEO skills + methodologies that will help you further your own skillset.
How the Sessions Will Benefit SEO Companies + Businesses with In-House SEOs
If you are enrolling your own team members – you’ll be helping them to learn MORE SEO skills, methodologies but also ways to do things faster, with better insight and better ways of evaluating data, interpreting potential outcomes & taking more ownership of accounts.
Ultimately – better SEOs will help with getting better results, improved output and better client retention.
What Value Does The SEO Executive Training Offer?
It will offer substantial value – because, it’s based on the issues that are known to commonly exist within SEO agency spaces – this can include SEO inefficiency, under delivery, knowledge gap issues, over reliance on SEO tools and more.
SEO executives will:
- Have a better idea of optimal starting SEO tasks for new campaigns
- Have a better idea of how to audit a website and how to manage task priorities
- Have a better approach to SEO in general
- Be able to better self train & learn based on SEO methodologies
- Have a better understanding of technical SEO & technical priorities
- Have a better understanding of content, content auditing & content priorities
- Have a better understanding of internal and external links
Agencies will benefit from improved SEO executive output + better client retention.
Our Clients Have Included
What People Say
“Daniel’s SEO training is Unreal, It’s helped numerous SEOs within our team.”
We’ve enrolled some of our internal SEO team on Daniel’s SEO webinars, they have been by far the BEST SEO training content to date! Rather than skimming over the top with junior/basic/recycled SEO advice, Daniel get’s down into the data, explaining what to look for and how to interpret it.
The SEO execution webinar helped some of our internal SEOs change their approach & to provide far more detailed auditing of our clients websites.
If Daniel does run any other SEO training sessions in the future we’ll definitely be enrolling some of our SEO team.
