SEO Mastersheet 400+ Point Checks
Want to perform your own SEO audits? why not download our 400+ point SEO skeleton sheet – this is not an indicator of our audit coverage as we use a skeleton + custom analysis – however this can be used to help facilitate a wider audit.
Posted by Daniel Foley Carter
Download Our SEO Audit Skeleton – Over 400+ Points
Want a skeleton structure to work from when performing your own SEO Audits? download our skeleton template to help provide some structure to your own audit process.
This skeleton is designed to provide a simple way to organise and segment specific checks covering Algo compliance/alignment, tech, content, links, performance/rendering & more.
Download Now (Make a Copy)
https://docs.google.com/spreadsheets/d/1sJgT4Tfw2-y7KIksNBfNTp6yvotW9Ul_8kVz244T2Co/edit#gid=0
Open the following G Sheet – click FILE > Make a Copy (Don’t try to edit the original as its read only.)
Conduct a Spam Check on Your Domain
Check your website against 40 checks aligned with Google’s spam guidelines. Answer the questions and perform the relevant checks to see if there are any areas where your website may fail. From served content to user agent checks through to hidden text, malicious content and more!
These checks are even more relevant where ranking/traffic losses originate via spam / link spam updates.
Is your Content Helpful? Is it well aligned with end user intent?
Ask yourself – how helpful is your content and does user behaviour reflect a positive user experience?
Does the content provide original information, reporting, research, or analysis?
Does the content provide a substantial, complete, or comprehensive description of the topic?
Does the content provide insightful analysis or interesting information that is beyond the obvious?
If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
Does the main heading or page title provide a descriptive, helpful summary of the content?
Does the main heading or page title avoid exaggerating or being shocking in nature?
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Run your website/websites content through the 39 point check to see – is it really helpful?
Want help with being able to execute?
We offer an SEO webinar bundle that covers lots of the checks found in the audit sheet. If you would like to learn more about the auditing processes, how to identify issues, how to look up search console data against crawl data, check if an implmentation is correct & more why not check out our SEO webinar bundle.
SEO WEBINAR SAMPLES
See the webinar samples below – check out the SEO Webinar Bundle here – https://seo-audits.io/seo-webinar-bundle/
E-E-A-T Checks – 40+ Point Checks
In a SERP dominated by mixed content from articles to UGC – E-E-A-T has become more and more important at being able to demonstrate true trust and knowledge – how accurate is your content? does the content appear to be written by someone that properly knows the subject matter?
Our 40+ point checks will help you with identifying whether your content is as helpful as you may think it is.
Product Review Checks – 14 Point Check
Product review updates can be brutal – Google can roll out product review updates which can decimate sites such as affiliate sites where content may not look or feel natural – where it looks like content was created just for search engines and not users.
Checks include:
Have you considered evaluating this from a user’s perspective?
Are you demonstrating that you are knowledgeable about what you are reviewing? Do you show expertise in your field?
Have you provided evidence, such as visuals, audio, or other links, to support your expertise and reinforce the authenticity of your review?
Are you sharing quantitative measurements to illustrate how something performs in various categories?
Have you explained what sets this product apart from its competitors?
Google Search Console Auditing / Data Checks
Google search console offers up valuable data – it can be used to perform click gaps, understand index composition, understand brand vs non brand, device segmentation and so much more. In this audit we look at over 80 data touchpoints for you to check when performing an SEO audit.
Evaluate Google core update impacts, whether there are positive or negative click gaps, understand what page click and impression distribution looks like and more.
Technical Audit – 110+ Point Check
The skeleton technical SEO audit list will help you with CORE checks – this isn’t yet exahustive as there are lots of additional checks – but, this is a good place for SEOs to focus more efforts.
From HTTP status codes to internal redirection, HREFLANG to canonical tag checks – cover the basics to ensure your websites core infrastructure is clean and compliant so search engines can crawl, render and understand what is and isn’t indexable.
Google Search Console Page Indexing Review
Google search console offers up crawl and page indexing information. Understanding what isn’t being indexed is also intrinsic to having a more compliant domain.
Indexing issues can be resolved – benefiting organic gain – it’s key to understand what’s not being indexed and why?
This 40 point check covers all of the usual “not indexed” checks that you may encounter in Google Search Console.
Performance and Rendering Checks
Understand whether your site suffers from an array of indexing/rendering issues – ensuring Google can crawl and render output is crucial – performance is also of importance (although not as a weighted ranking factor – but more for user experience).
The checks here cover the usual CLS (cumulative layout shift), FID (First input delay), LCP (last contentful paint), FCP (first contentful paint), INP (Interaction next paint) and more.
Content Auditing – 45+ Point Checks
Content is the lifeblood of any website – so ensuring your content is up to scratch is key – this means numerous content checks and performance segmenting.
Group content by performance / click gap performance – and then perform relevant checks i.e. E-E-A-T / YMYL for financial sites, helpful content for all sites.
Getting content right – ensure content meets the end users needs, make sure it’s well written, not bloated, complies with E-E-A-T / helpful content and ticks as many quality indicators as possible.
Would you like to learn how to do more in-depth auditing yourself?
We offer SEO training via our SEO webinars. We provide an SEO Webinar bundle which contains over 30+ hours of SEO videos + training content to help you learn more about auditing, search console utilisation, content & copywriting, link auditing, SEO side hustles and so much more.
