Level Up Your SEO Delivery
SEO EXECUTION WEBINAR – THE ULTIMATE APPROACH TO SEO EXECUTION – 12 Hours
Watch the execution of an SEO strategy – this includes starting off from your initial auditing phase through to understanding what steps to take and the ordering process. Understand prioritisation within your SEO strategy – watch key tips and tricks demonstrated, learn key skills and approach your SEO strategy right from the start. Hands on demonstrations, executions and explanations.
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SEO Execution Webinar – The Ultimate Approach to SEO Execution
Original price was: £99.00.£30.00Current price is: £30.00.
This webinar has run – you are buying the recordings of the webinar.
This webinar is an intensive run through of SEO execution – within the webinar I show you key components of SEO from starting with your initial crawl through to understanding the things that really matter from render testing through to content analysis. This webinar is broken into 3 sessions and covers a lot of key areas for SEOs of all experiences. This webinar is designed to provide lots of useful, practical guidance, step by step demonstrations and more!
A webinar with to the point actionable processes from initial kick starting through to auditing, implementation and benchmarking. The SEO Execution webinar is going to be an intense session of showing implementation, process and sharing useful tips, tricks, processes, how to benchmark performance, leverage SEO testing and more. This promises to be the best webinar to date.
SEO Execution Webinar: What is it?
12 + HOURS OF SEO PRACTICING AND PROCESS VIDEO!
In this webinar Daniel Foley Carter will be delivering something different. Instead – this webinar will aim to provide more actual demonstrations of how to plan and conduct key processes when executing an SEO strategy. This will begin with step 1 from starting with a new SEO project / website to begin working on – from the initial auditing and sizing up phase through to actual execution.
SEO has no specific path to follow – every scenario, niche, website will have its own profile, own ranking signals, factors and history. In the SEO execution webinar I will show you first hand my approach when kicking off a project.
SEO strategies should be shaped by data – execution should be shaped by resource and priority, monitoring and evaluation should be shaped by a data analysis strategy.
In this webinar – we’ll demonstrate a hands on approach to delivering SEO.
Part 1
- Introduction
- Starting out – your situation and learning as you go
- New website vs pre-existing website – strategy pathways
- Pre-requisites – what kind of things should you have (if you already have a website)
- Prerequisites for new websites (recommendations if you start a new website)
- Key things to take into consideration – do not rush, plan, be prepared to deep dive
Part 2
- Why audit at the outset? The implications of not auditing
- Start with a crawl – best tools for crawling
- Search console analysis – a look at top level data
- Search console analysis – brand segmentation
- Search console analysis – folder segmenting (i.e. screaming frog folder segment)
- Click gap analysis at query level
- Click gap analysis at page level
- Identifying losses vs gains and prioritising
- How can we ascertain why losses happen
- What is responsible for driving gains?
- A look at the SERP for lead queries by gain / loss
- Other search console data (look at device based changes)
- Search appearance losses, gains, utilisations and how we can use wayback machine to look for content changes
- Query counting – what is it
- Building a summary
Part 3
- On site technical – common issues
- Dealing with issues in order of priority
- Canonicals – the reality
- Crawls and index bloat – directives – what should we and shouldn’t we index
- Directives – when to use robots.txt
- Directives – when to use Meta Robots / Noindex, Nofollow
- Pagination and canonical pagination
- Pagination and content accessibility
- Crawl depths and link equity drip down (the internal link conundrum)
- 404s – the reality
- 301s – the reality
- 302s – the reality
- 410s – the reality
- 5xx – the reality
- How should we treat redirections and internal crawl integrity
- Keeping your site architecture clean
- Index integrity and supplementary results
Part 4
- URLs – characters, lengths, folders, keywords
- Domains – EMD vs PMD vs Branded
- Trailing slash vs Non trailing Slash
- HTTP vs HTTPS
- WWW vs Non WWW
- Redirection Hops
- Absolute vs Relative Paths
- HREFLANG
- Link REL / Prev
- GSC Indexing issues – Duplicate Google Chose Different Canonical
- GSC Indexing Issues – Duplicate without user selected canonical
- GSC Indexing Issues – Alternative page with proper canonical tag
- GSC Indexing Issues – Discovered currently not indexed
- GSC Indexing Issues – Crawled currently not indexed
- GSC Indexing Issues – Soft 404
- GSC Indexing Issues – URL marked noindex / URLS blocked by robots.txt
- GSC Manual Actions / Security
- Rendering – Chrome Canary, Disabled JS, Devtools
Part 5
- An introduction to content
- Content is king
- Where content isn’t king
- Pre-planning – finding out what content we should write
- Competitors, crawling and clustering
- Creating our content strategy (G sheet)
- Executing our content strategy
- E-A-T / YMYL / KBT / MEDIC
- Choosing the right writers
- Writing for end user intent
- Content orientation
- Inlinks / Surfer and Writing Tools
- Uploading content
- Measurement objectives and index uptake
- New content indexing (first pass)
- Query row counting (SEO stack/GSC)
Part 6
- An introduction to links
- Links – why are they important and what you need to know
- Where to start / when to start
- How many links should I build?
- Understanding link metrics
- How do I earn / build links?
- Different link types – guest posts
- Different link types – niche edits
- Different link types – digital PR
- Different link types – haro
- Different link types – link reclamation
- Different link types – broken link building
- Different link types – reciprocal linking
- Link spam & core updates
- DR / DA / TF / CF – what is it and does it matter
- GSC – Link data
- Tips and tricks i.e. Batch Analysis and VLOOKUP
What will you learn?
As it’s a webinar., you’ll either witness live or via recording – how I use various tools and processes, analysis and data aggregation to make data based decisions for SEO strategies. Some of the key things I intend of sharing:
- New SEO / Website Project – Where to start
- Auditing and sizing up process
- Execution pathways
- Implementation and evaluation
- Next stage SEO strategy planning
- Setting an SEO Testing model
- Ongoing benchmarking and delivery
- Implementation models and tools
- On site vs Off site
- When to start the link acquisition process
- Are your copywriting resources working
- SERP evaluation
- Long-tail keyword strategies
- and more
Will this help me with my Approach to SEO?
Yes almost definitely – even semi experienced / experienced SEOs can end up unsure which path to take next. Lots of SEO campaigns run without any tangible results despite all the best efforts. There are so many components to SEO that having the right starting point, execution framework and data benchmarking models can make all the difference when it comes to executing and improving your SEO delivery.
When should you start implementing fixes? how do you know if what you have done is right? when and how should you produce content? how do you know if your content will rank? when should you start building links? what kinds of links should you get?
There’s so much to take into consideration!
This webinar will aim to show you practical implementation, strategy execution, data benchmarking and strategy adjustments and more.
What will you receive?
With the SEO execution webinar you will receive a copy of the live recording as well as priority access to the upcoming SEO training academy (suitable for SEOs from beginner to advanced). Summary slides will be provided for key action points.
If you cannot attend the webinar you’ll still receive the webinar recordings once they have been processed.
Ever Get Stuck Knowing Where to Start?
There are millions of online resources out there for SEO, but, much of the information out there is mixed – it can be daunting when dealing with new scenarios – perhaps you are fairly new to SEO in an agency and unsure where to start, perhaps you have some SEO experience all ready and have had issues with getting the results you wanted with SEO projects – or perhaps you have a fair amount of SEO experience and would like to see the execution path taken by someone with 20+ years in the SEO industry.
This webinar is designed to offer more PRACTICAL DEMONSTRATION and less talking (in respect of discussing SEO and not as much demonstration).
Whereever you are in your SEO career, and whether you are in-house, agency side, a consultant/freelance just starting out – this webinar is for you.
What Value Does The Webinar Offer?
Exceptional value – save lots of time and money by getting your execution order right from the start. Understand the best route to execution and how to benchmark the impact of the work you do pre-click. Understand everything from your initial SEO auditing through to implementation of fixes on a website, getting new content into production and live on the website, observing the impact and knowing when to begin the link and SEO testing phase.
- Save time and money
- Improve SEO delivery and efficiency
- Useful for SEO agencies, In House SEO’s and Freelancers
- Improve SEO strategy, approach and results
This will be an intensive webinar designed to give you the extra SEO knowledge required to amplify rank.
Our Clients Have Included
SEO – Is Your Work As Effective As It Could Be?
Delivering SEO is one thing, knowing if you are doing the right thing is another – be it tech, content, links or testing.
The adjacent video starts with a preview of SEO stack (the new upcoming tool designed to help SEOs use big data to ramp up their SEO strategy) but, it covers an important point regarding content and knowing whether what is being done is right and whether it will rank. The principle applies to links, trust factors, tech and more.
Executing SEO is one thing, but knowing the impact, whether it could be doing more and whether you need to change your strategy is another.
For example – implenting technical SEO / on site SEO fixes should help improve how Google crawls and indexes content on your website – but this only forms one of many parts – improving tech compliance on a domain litered with poor quality content will yield little if any results for most – it’s understanding these principles that is fundamental to delivering SEO via an adaptive strategy – basically, fix things that are broken and evaluate the progressive improvement of rank – be it links, content, tech, UX etc.
In this webinar we will cover these important topics as they are intrinsic to any SEO strategy.
SEO Execution & SEO Process Itinerary
See the planned itinerary below – please note this is subject to change – we may add additional items in.
- Starting with a new project (be it a new client/website/SEO project)
- Surface assessment of the website
- Conducting an SEO audit – the key things you need to look for
- Building an Implementation Strategy / Process
- Implementing and benchmarking
- Technical auditing – key things to look for
- Content auditing – key things to look for
- Link auditing – key things to look for
- Content creation, implementation and benchmarking
- When to begin your link aquisition
- Testing
- Summarisation
The items above are very top level – we’ll deep dive into various areas to provide maximum value.
