iGaming & Casino SEO Audits | Tech, Content, Link & Recovery Audits

IGAMING & CASINO RECOVERY & GROWTH SEO AUDIT

Stay ahead of Google’s updates, recover traffic & grow

iGaming and Casino niches are notoriously competitive with significant barriers for entry, sustainability and growth. Google’s aggressive stance on casino related spam, links, gameplay coverage and other factors make SERPS in this niche far more volatile – as such, ranking, growth and sustaining rank is more difficult – Casino sites are also far more liable to sudden position losses and ultimately a loss in traffic.

 Traffic Drop Audit
 Faster Delivery Option
 £4999 - £14999

What Value Does Audit Offer?

✓ Recover from Algorithm Updates

✓ Regain Lost Rankings & Traffic

✓ Futureproof Recovery

✓ Save time and money

✓ Full actionable guidance

reviews
Recover lost traffic, rankings and affiliate revenue.

Casino iGaming SEO Audit

£4,999.00£14,999.00

A professional SEO audit tailored to casino/igaming/online gaming and gambling sites. Perfect for both GAMEPLAY sites looking to recover lost rank/traffic or to gain new traffic / new players. Also tailored for casino affiliate and casino review/compare/bonus websites. The Casino & iGaming SEO audit is a comprehensive audit that covers search console analysis via Google BigQuery, a deep dive on performance over time, evaluation against core updates, a deep dive on tech, links, content, user experience and more. This is the most comprehensive audit out there – tailored to casino sites which are often subject to more volatility due to the hyper-competitiveness of the niche.

Category:

The casino and iGaming SEO audit is a comprehensive audit designed to help support recovery and growth for both casino gameplay sites and casino affilaite sites. This is a comprehensive audit that looks at everything from search console API data to ascertain collective and segmented URL performance through to BigQuery analysis - followed by a detailed techinical audit looking at everything from crawls to rendering, content architecture and site structure through to full spectrum content auditing, link auditing and more.

If you are an online casino and have seen rank / traffic loss, stagnation or would like to ramp up your organic performance - the iGaming/Casino Behemoth SEO audit provides that solution.

If you are a casino affiliate site and you are either starting out, established but have lost rank or are looking to support more growth - this audit can help.

This isn't your standard SEO audit - this is an SEO Audits IO audit.

 

How it Works & What You Get

Summary in one video

Who is the iGaming & Casino SEO Audit Suitable For?

Our bespoke audits are suitable for all types of iGaming and casino website in any location worldwide.  It’s suitable for all types of gameplay from limited gameplay sites through to large casino & iGaming affiliate sites.

We cover all technology platforms from NEXT.JS / React / Custom PHP / WordPress to .NET – every tech we can audit.

The audits are suitable for ALL purposes whether that’s to recover lost rank during and after Google core updates or to recover from a manual action or to stimulate growth after stagnancy.

Struggling to Recover from a Google Core Update that’s hit Casino?

Google core updates impact sites good or bad irrespective of efforts – unfortunately for Casino / iGaming – it’s a niche that’s associated with blackhat/grey hat tactics. It’s HARDER to get good quality casino links and fundamentally – this is one area in Casino / iGaming where PBN use, resold casino PBNS are built, stacked links are used – and for that reason, Casino SERPS tend to be a more volatile mix of sites that appear out of nowhere leading to displacement, volatile position swings and more – subsequently – lots of Casino sites get hit by core updates (less so by manual actions – but they do still exist) – our SEO audits for Casino and iGaming sites will get to the bottom of your site and subsequently the actions that you need to take.

What Does The Casino / iGaming SEO Audit Include:

With this type of  audit – you will receive

1x Google Slide audit with all insights and key actionable recommendations in

 

Supporting Google sheets containing additional actionable items (this will vary depending on the niche / issues found)

 

Video support

Some audits may come with additional documentation depending on the scope of the audit.

What Are The Timescales for Casino/iGaming Audit Delivery?

The timeframe for delivery is highly dependent on when the audit is booked. We’re a bespoke, boutique auditing service – as such we do not operate at scale and therefore – auditing timeframes are dependent on our pre-existing workload.

The AVERAGE timeframe from booking to delivery is 4-6 weeks. IF however you require an audit on urgent notice we can provide this but there will be an additional premium for faster delivery.

Casino search engine optimisation audits timeframes are also dictated by the size of site and the level of issues faced – smaller casino sites will be quicker as there will be less data to analyse.

The Casino SEO Audit Will Include:

    • Comprehensive analysis of search console data over BigQuery
    • In-depth analysis of your websites content profile
    • Cannibalisation audit
    • Canonicalisation audit
    • Intent alignment analysis
    • User engagement and experience analysis
    • Ad platform utilisation review (experience impedance) 
    • Core/ranking update factor evaluation against your site
    • Index bloat and secondary content coverage audit
    • Product/eCom factor audit – for eCom sites
    • Service coverage and evaluation
    • Link audit
    • Link velocity, coverage and trust audit
    • Full spectrum domain analysis
    • Sponsor compliance (Google)
    • and more
     

     

    Analysis/IncludesTypeSEO Audit Behemoth
    Initial Search Console AnalysisSite DataY
    Search Console Segmented Query AnalysisKeyword DataY
    Search Console Device Based Non Brand Query/Impression AnalysisDevice DataY
    Keyword/Query Trajectory AnalysisKeyword DataY
    Competitor SERP Performance Over TimeCompetitor DataY
    Website Index AnalysisSite DataY
    Supplemental / Omitted Result AnalysisSite DataY
    Page Level Query Performance AnalysisKeyword DataY
    Cannibalisation AuditContent DataY
    Low Quality Content AuditContent DataY
    Initial Site Content AuditContent DataY
    Duplicate & Cannibalising Content EvaluationContent DataY
    Query to Landing Page Relevancy AlignmentContent DataY
    Site URL Architecture AnalysisSite DataY
    URL Consistency EvaluationSite DataY
    Full Tag Evaluation (Canonicals, HREFLANG et.c)Site DataY
    Search Console Coverage EvaluationSite DataY
    Landing Page Construction (Template Evaluation)Site DataY
    Title Performance (CTR) / Title RewritesSite DataY
    Meta Description EvaluationSite DataY
    Site Crawl & Reported Header CodesSite DataY
    Re-Direction & Re-Direct ChainsSite DataY
    Internal Linking AuditSite DataY
    Use of Headings & Content Relation EvaluationSite DataY
    Page Accessibility Element ReviewSite DataY
    Site Navigation & Footer EvaluationSite DataY
    Domain Trust Factors ReviewLink DataY
    Sub Domain EvaluationLink DataY
    Link Audit (Full Referring Domain Review)Site DataY
    Link Performance Over Time & DistributionLink DataY
    Anchor Text AuditLink DataY
    Competitor Link Performance Evaluation Link DataY
    Link Spam ReviewLink DataY
    Page Experience / Core Web Vitals ReviewSite DataY
    Google Tag ChecksSite DataY
    Google Analytics Initial AuditSite DataY
    Overall SEO Performance SummarySite DataY
    Aggregated Query / Click to Query Vol AnalysisKeyword DataY
    Primary & Secondary Impression AuditKeyword DataY
    Competitor Site Content EvaluationContent DataY
    Query Intent to Landing Page EvaluationContent DataY
    Topical Clustering AnalysisContent DataY
    Search Console Link Evaluation (Internal)Link DataY
    Search Console Link Evaluation (External)Link DataY
    Above the Fold vs Centre Fold vs Low Fold Content EvaluationContent DataY
    Other Known Brand Based Domain EvaluationSite DataY
    Site Behaviour Flow AnalysisSite DataY
    Segmented Site Behaviour Flow AnalysisSite DataY
    Guided RecommendationsStrategy DataY
    SEO Priority Resolution ListStrategy DataY
    Aggregated Query / Click to Query Vol AnalysisKeyword DataY
    Primary & Secondary Impression AuditKeyword DataY
    Competitor Site Content EvaluationContent DataY
    Query Intent to Landing Page EvaluationContent DataY
    Topical Clustering AnalysisContent DataY
    Search Console Link Evaluation (Internal)Link DataY
    Search Console Link Evaluation (External)Link DataY
    Above the Fold vs Centre Fold vs Low Fold Content EvaluationContent DataY
    Other Known Brand Based Domain EvaluationSite DataY
    Site Behaviour Flow AnalysisSite DataY
    Segmented Site Behaviour Flow AnalysisSite DataY
    Guided RecommendationsStrategy DataY
    SEO Priority Resolution ListStrategy DataY
    SERP Analysis (SERP Changes Over Time)SERP AnalysisY
    Wayback Analysis & Site ReviewSite DataY
    Competitor Wayback Analysis & Site ReviewCompetitor DataY
    NLP Topical AnalysisContent DataY
    Search Console Reported Link Audit (vs Third Party)Link DataY
    Link Equity Distribution Evaluation (Internal vs. External)Link DataY
    Tiered Link AuditLink DataY
    SERP Aggregated Link Power AuditLink DataY
    Historic Penalty Checks / ReviewsSERP DataY
    Google Update & Query Coverage ReviewSERP DataY
    Landing Page Engagement Factors (LPEF)Site DataY
    Content Strategy / Support GuidanceContent DataY
    Link Building & Digital PR RecommendationsStrategy DataY
    SERP Analysis (SERP Changes Over Time)SERP AnalysisY
    Advanced Site Content AuditContent DataY
    Scrolll & Interaction Mapping (Evaluation or Guidance)Site DataY
    SEO Testing Model RecommendationsStrategy DataY
    SERP / User Behaviour POGO AnalysisSite DataY
    Secondary INLINKS Content EvaluationContent DataY
    Content Strategy (New Content, Revamp, Striking Distance)Content DataY
    Striking Distance OpportunitiesSite DataY

    What Value Does The iGaming/Casino Audit Offer?

    Substantial would be an understatement. We know the Casino/iGaming market well as members of our team have – in the past delivered SEO for large gambling platforms – so we know the niche inside out. From bingo, blackjack, online slots – we know that average CPCs (pay per click) can regularly cost north of £50 / $75 – so every click lost stacks up.

    It’s not uncommon for Casino / Casino affiliate and iGaming websites to net £100,000 a month worth of traffic – so even small ranking/traffic losses can cause substantial revenue loss – the cost of our audit vs the value you’ll get back in terms of insight and actionability are second to none.

    You will get:

    • A full search console data analysis
    • Insight data from our new SEO platform (SEO Stack)
    • Query count analysis for URLS that are exhibiting the largest losses
    • Query count losses for general and lower level URLS
    • Full insight into the declines, where and why they might of happened
    • Resolution guidance – what do YOU need to do to get things moving back in the incline direction

     

    Our audits are bespoke – this means, we’ll take into consideration EXACTLY what’s happened to your casino/igaming/casino affiliate site.

    Our Clients Have Included 

    Client Case Study 

    “Our casino website was impacted significantly back in 2022 – we lost most of our rankings overnight.”

     

    We booked an SEO audit through SEO audits IO – we’ve followed Daniel on Linkedin for some time and decided to order a traffic / ranking recovery audit for our Swedish Casino site.

    There had been a substantial loss of rank in the Swedish SERPS for a wide range of swedish casino terms (utan svensk licens). 

    Daniel’s audit was substantial – we saw a query count analysis for our games and key parts of our site – the downward trend had begun before the core update – the core update than proceeded to wipe out our remaining rank.

    Daniel’s SEO stack platform was included within the audit – from that data he was able to identify devaluation site-wide and not specific URL issues. The audit provided substantial insight into our game coverage, gameplay clusters, content accessibility and more.

    Subsequently – we’ve followed and actioned the audit and since – we’ve seen a substantial recovery.

    Very impressed – we’ve saved a lot of time.

    Casinofia

     

     

    iGAMING & CASINO – THE “NOTORIOUS INDUSTRY”

    Casino / iGaming generally has a bad reputation from an SEO perspective – because it’s one where extreme levels of competition (due to the revenue potential) has lead to the niche being impacted heavily by blackhat/greyhat infiltration.

    Ranking for Play Blackjack Online, Casino Slots, Play Casino Games Online, Online Casino as well as translated counterparts across the globe is NOTORIOUSLY difficult – and for that reason, shortcuts in content, links and brand building often lead to short term gains and longer term pains.

    Casino sites are split into 2 main categories – being ACTUAL gameplay sites that feature slots, cards, poker games, jackpot games and affiliate sites which effectively provide comparison content that leads users on to casinos via affiliate links – both types of site are in highly competitive niche with a lot of emphasis on links as well as SERP volatility.

    Affiliate and Gamplay sites have variations in factors that impact rank – affiliate is built far more on content as opposed to actual gameplay websites which are built on “game coverage” and category diversity.

     

    We’re a Casino Gameplay Site – we lost substantial rank – can we get it back”

    EVERYTHING is recoverable – note that. However, timeframes and cost are heavily dependent on the situation your site is in. We have to take into consideration your domains age, history, link acquisition over time, historic rank performance, content performance and more!

    Casino sites can lose rank for simple issues such as rendering issues, gameplay accessibility issues, configuration of indexing issues – however, there can also be far more complex issues relating to user intent, user interaction, engagement factors and more! 

    All rank is recoverable – however, our audit will be able to give you far more insight into recoverability and what that might look like in terms of time – the cost is highly dependent on the level of impact as well as the resource you have to execute a recovery strategy.

    Our Casino Affiliate Site Lost Rankings & Traffic for High Value Keywords

    Casino affiliate sites are – like gameplay sites, forever competing. Because the niche is a high ticket niche in terms of revenue potential – there are ALWAYS new sites popping up working to displace sites on page 1 – whether you want to rank for top 10 casino reviews, top 10 casino bonuses, best casinos USA, free gameplay casinos etc – each area will almost certainly be flooded with aggressive competitors.

    Casino affiliate sites will be subject to YMYL factors (your money your life) – there will also be far more aggresive filtering on links (Google’s SpamBrain algo) – as well as casino topical clustering & more – an audit can identify via postion gap analysis what’s happening at a local level (URL) and a sitewide level (ALL URLS). 

    Again casino & igaming affiliate keyword recovery is always possible! 

    Not Your Typical Casino Audit 

    SEO AUDITS IO as a brand looks to differentiate itself because of the kind of SEO auditing that we offer – we’re not offering your usual run of the mill SEO audit – what we offer is far more indepth than SEO tool screenshots and sheet dumps.

    We use our own propriterary tools (SEO-stack) to collect and aggregate BIG DATA from your domain – we use this to form the basis of a MANUAL deep dive on your site, the data, the SERP and from that, we can begin to build an audit that’s HIGHLY bespoke to your website and not just a load of data from SEMRUSH.

    Trust us – we know if you own a casino site, you likely already have your own inhouse SEO resource – so you won’t want to pay for a SEMRUSH audit or a SiteBulb export – and that’s great, because that’s not what we offer.

    Our Casino Site Hasn’t Lost Rank – But It Has Stagnated – We Can’t Seem to Scale

    We’ve audited many sites over the years in the Casino / iGAMING / Online Gambling sectors – it’s easy to plateau and then stagnate (usually followed by decline).

    If you are finding that ranking movement has slowed / stopped and no matter what you seem to throw at it – nothing works – then our audits will identify this.

    Our casino content auditing will look at the pre-existing content performance as well as “dead indexing”, “content deadweights” to see if your content strategy is properly aligned with end user intent i.e. Casino reviews or Casino gameplay – we’ll then deduce whether the lack of performance uptake is a result of a less reactive SERP, pre-existing content issues, render issues or more. 

    If you can’t seem to scale that casino traffic – we’ll help you find a way.

     

    Frequently Asked
    Questions

    Can you help audit all types of casino game / gameplay?

    Yes – game coverage plays a key part in rank.  SEO audits IO covers everything from gambling, slot machines, table games, poker, blackjack, roulette, craps, baccarat, house edge, payout, odds, bet, wager, jackpot, dealer, and chips game keywords – and don;t worry if anything is missing – we know there are tens of millions of searches a year for gaming, gambling and casino terms with huge long-tail variations – we can audit ANY SERP in ANY location.

    We've Used A Casino PBN & Lost Rank - Can we Disavow?

    The reason that we provide auditing for casino sites is so that we can fully understand ALL potential factors that may have impacted your sites rankings in Google / other search engines. Whilst a disavow MIGHT seem like a logical solution – in many cases it is not.

    Link spam updates often follow general google core updates (close proximity) – people can associate losses with a link update over the previous update – subsequently disavowing casino pbns and links can have a negative impact on top of existing losses.

    Should We Submit A Disavow?
    No, unless you are highly specialised in the field of search engine optimisation -we do NOT recommend using the disavow tool – especially prior to an audit.

    How Do Casino Audits Work?

    Your audit is built via a bespoke process that we’ve honed by combining big data analysis, SERP analysis and manual auditing processes. 

    When you book your iGaming/Casino/Online Slots audit – here’s what typically happens:

    Our Auditing Process –

     

    •   STEP 1 – Book your Casino SEO Audit through our website
    •   STEP 2 – You provide your domain & Google search console access  
    •   STEP 3 – We audit your entire website / domain / serp – we produce a report
    •   STEP 4 – We offer you tailored guidance on what to do next
    •   STEP 5 – We can provide SEO consultancy to help with recovery

    Gambling companies, agencies and holding groups for casinos use us because:

    We have extensive expertise in the gaming/gambling/online games/slots niche

    We understand the industry

    We get to the bottom of all ranking losses, traffic losses, penalties and search result / algorithm shifts

    We never automate our analysis – everything is done manually

    We’re reputable, having delivered over 500 audits in the last 5 years 

    We understand the implications of lost traffic / rankings and the impact on sales and revenue

    Here at SEO-Audits.io, we wanted to redefine what an SEO audit really is – and with the traffic recovery audit, this is what we do.

    Now it’s your time to see just how a proper audit can help you save time and money.

    What Makes SEO Audits IO Different to Other SEO Solutions?

    SEO Audits IO is spearheaded by SEO’s with more than 20 years of experience. This level of expertise means – we find anything and everything. We combine extensive experience with powerful and custom data processing to find out how Google is treating your website – both at an isolated (URL) level and at an aggregated level.

    We’ve developed our own SEO Stack – which is totally bespoke, unique and gives us the edge in processing your websites data.

    We Need An Casino SEO Audit URGENTLY! Can We Get One Faster?

    We book all audits in sequentially – in some circumstances we can provide accelerated audit delivery for urgent circumstances – however this comes with an additional premium.

    For an urgent ranking / traffic audit – please contact us by e-mail at daniel@danielfoley.co.uk or contact us via the WhatsApp bubble.