FINANCE SEO AUDITS
Professional SEO Audits for Websites in the Finance Industry
Professional SEO Audits
Finance Sector
£4999.00
What Value Does Audit Offer?
✓ Is Your SEO Strategy Viable?
✓ Full financial ranking recovery & growth
✓ Get full guidance & SEO strategic guidance
✓ You’ll Know Whether To Change Strategy or Reposition Efforts
Finance SEO Audit
Price range: £4,999.00 through £14,999.00
Our finance SEO audits are suitable for all types of financial website from mortgage websites to loan websites, investment websites to stocks, trading and more. We can provide high quality, bespoke and in-depth SEO audits covering every aspect of the financial services sector. The finance sector tends to have more complex ranking factors associated with it including E-A-T/YMYL and third party trust factors, regulatory factors etc. This is why our finance SEO audits are completely bespoke and tailored towards your niche and website. If your finance website has suffered ranking losses, a lack of ranking growth (stagnancy) or issues with indexation, URL drop out or poor enquiry volumes – our audits are the solution.
We've helped financial websites recover lost rankings, gain new traffic, improve organic performance and drive more conversions. We've helped comparison engines, large and medium sized mortgage/finance brokerages and lots more to identify in-depth issues with their website, content strategies, link acquisition, usability, user behavioural factors and lots more.
How it Works & What You Get
Who is this Audit for?
Our financial SEO Audits are suitable for:
- Any website in the financial services sector
- Financial websites hit by Google core updates / ranking updates
- Financial websites that fail to gain rank
- Financial websites that suffer from stagnancy
- Building a forward SEO strategy in the finance niche
- Increasing enquiries / sales / customers
- Fact find and discovery information
If you have a specific query feel free to contact us.
Bespoke Finance SEO Analysis
Our auditing is fully bespoke, so when you buy one of our audits, you are buying time to conduct a full professional teardown of your website, organic profile, strategy to date, SERP, competitors and more. Unlike most SEO audit suppliers, we do NOT send you snapshots of crawl issues and data that you could pick off yourself. We use search console data and manual analysis to build an audit that gets fully under the skin of your website, rankings, losses/lack of gains as well as the search results themselves.
We’ll evaluate your websites history, the work done to date, what content you’ve produced, what links have been built, how your website is constructed, how its crawled, how people use it and engage with it, how your target keywords have performed over time, how the search results have changed and lots more.
What Deliverables Will You Receive?
With the advanced SEO audit you will receive:
1 SEO Audit in Google Slides / PDF Format
1 Segment / Query Analysis Sheet in Google Sheets or Excel1 Master SEO Sheet with Tabbed Analysis
Visibility & SOV report
A Comprehensive Summary Evaluation of Efforts
Videos of findingsRecommendations (more comprehensive)ERP / Process recommendations (video or PDF)If you require additional explanation please let us know when you checkout.
How Long Will Your Audit Take?
Our SEO audits are bespoke, that means the amount of data in them will depend on the size of your website, your product/service coverage and more. We aim to deliver SEO audits within a month of ordering. During the SEO audit process, you will be given access to our project management tool so you can see how your audit is progressing.
We can provide early insights and on the fly guidance for businesses looking to get some quick actions.
Our audits are not rushed and will be delivered once all data has been analysed, all analysis presented and end guidance provided.
Because the financial services sector can be complex, audit times will generally take at LEAST 3 weeks, but, this may be shorter for smaller finance websites.
Average delivery times can vary depending on the size of your website and whether you provide search console access. *
The SEO Audit will contain:
- Full search console review (last 16 months / 6 months comparison)
- Full review of core keyword ranking progression/trajectory
- SERP review for lead keywords / intent keywords / conversion keywords
- Full Website on-site technical review
- Review of URLS / URL Structure / Clustering
- Cannibalisation Audit
- Low Quality Content Audit
- Striking distance keyword opportunities
- CTR Audit
and all of the following items (see the table below).
| Analysis/Includes | Type | SEO Audit Behemoth |
|---|---|---|
| Initial Search Console Analysis | Site Data | Y |
| Search Console Segmented Query Analysis | Keyword Data | Y |
| Search Console Device Based Non Brand Query/Impression Analysis | Device Data | Y |
| Keyword/Query Trajectory Analysis | Keyword Data | Y |
| Competitor SERP Performance Over Time | Competitor Data | Y |
| Website Index Analysis | Site Data | Y |
| Supplemental / Omitted Result Analysis | Site Data | Y |
| Page Level Query Performance Analysis | Keyword Data | Y |
| Cannibalisation Audit | Content Data | Y |
| Low Quality Content Audit | Content Data | Y |
| Initial Site Content Audit | Content Data | Y |
| Duplicate & Cannibalising Content Evaluation | Content Data | Y |
| Query to Landing Page Relevancy Alignment | Content Data | Y |
| Site URL Architecture Analysis | Site Data | Y |
| URL Consistency Evaluation | Site Data | Y |
| Full Tag Evaluation (Canonicals, HREFLANG et.c) | Site Data | Y |
| Search Console Coverage Evaluation | Site Data | Y |
| Landing Page Construction (Template Evaluation) | Site Data | Y |
| Title Performance (CTR) / Title Rewrites | Site Data | Y |
| Meta Description Evaluation | Site Data | Y |
| Site Crawl & Reported Header Codes | Site Data | Y |
| Re-Direction & Re-Direct Chains | Site Data | Y |
| Internal Linking Audit | Site Data | Y |
| Use of Headings & Content Relation Evaluation | Site Data | Y |
| Page Accessibility Element Review | Site Data | Y |
| Site Navigation & Footer Evaluation | Site Data | Y |
| Domain Trust Factors Review | Link Data | Y |
| Sub Domain Evaluation | Link Data | Y |
| Link Audit (Full Referring Domain Review) | Site Data | Y |
| Link Performance Over Time & Distribution | Link Data | Y |
| Anchor Text Audit | Link Data | Y |
| Competitor Link Performance Evaluation | Link Data | Y |
| Link Spam Review | Link Data | Y |
| Page Experience / Core Web Vitals Review | Site Data | Y |
| Google Tag Checks | Site Data | Y |
| Google Analytics Initial Audit | Site Data | Y |
| Overall SEO Performance Summary | Site Data | Y |
| Aggregated Query / Click to Query Vol Analysis | Keyword Data | Y |
| Primary & Secondary Impression Audit | Keyword Data | Y |
| Competitor Site Content Evaluation | Content Data | Y |
| Query Intent to Landing Page Evaluation | Content Data | Y |
| Topical Clustering Analysis | Content Data | Y |
| Search Console Link Evaluation (Internal) | Link Data | Y |
| Search Console Link Evaluation (External) | Link Data | Y |
| Above the Fold vs Centre Fold vs Low Fold Content Evaluation | Content Data | Y |
| Other Known Brand Based Domain Evaluation | Site Data | Y |
| Site Behaviour Flow Analysis | Site Data | Y |
| Segmented Site Behaviour Flow Analysis | Site Data | Y |
| Guided Recommendations | Strategy Data | Y |
| SEO Priority Resolution List | Strategy Data | Y |
| Aggregated Query / Click to Query Vol Analysis | Keyword Data | Y |
| Primary & Secondary Impression Audit | Keyword Data | Y |
| Competitor Site Content Evaluation | Content Data | Y |
| Query Intent to Landing Page Evaluation | Content Data | Y |
| Topical Clustering Analysis | Content Data | Y |
| Search Console Link Evaluation (Internal) | Link Data | Y |
| Search Console Link Evaluation (External) | Link Data | Y |
| Above the Fold vs Centre Fold vs Low Fold Content Evaluation | Content Data | Y |
| Other Known Brand Based Domain Evaluation | Site Data | Y |
| Site Behaviour Flow Analysis | Site Data | Y |
| Segmented Site Behaviour Flow Analysis | Site Data | Y |
| Guided Recommendations | Strategy Data | Y |
| SEO Priority Resolution List | Strategy Data | Y |
| SERP Analysis (SERP Changes Over Time) | SERP Analysis | Y |
| Wayback Analysis & Site Review | Site Data | Y |
| Competitor Wayback Analysis & Site Review | Competitor Data | Y |
| NLP Topical Analysis | Content Data | Y |
| Search Console Reported Link Audit (vs Third Party) | Link Data | Y |
| Link Equity Distribution Evaluation (Internal vs. External) | Link Data | Y |
| Tiered Link Audit | Link Data | Y |
| SERP Aggregated Link Power Audit | Link Data | Y |
| Historic Penalty Checks / Reviews | SERP Data | Y |
| Google Update & Query Coverage Review | SERP Data | Y |
| Landing Page Engagement Factors (LPEF) | Site Data | Y |
| Content Strategy / Support Guidance | Content Data | Y |
| Link Building & Digital PR Recommendations | Strategy Data | Y |
| SERP Analysis (SERP Changes Over Time) | SERP Analysis | Y |
| Advanced Site Content Audit | Content Data | Y |
| Scrolll & Interaction Mapping (Evaluation or Guidance) | Site Data | Y |
| SEO Testing Model Recommendations | Strategy Data | Y |
| SERP / User Behaviour POGO Analysis | Site Data | Y |
| Secondary INLINKS Content Evaluation | Content Data | Y |
| Content Strategy (New Content, Revamp, Striking Distance) | Content Data | Y |
| Striking Distance Opportunities | Site Data | Y |
What Value Does This Audit Offer?
Why choose one of our financial SEO audits?
- Your business will save money
- Your business will save time
- You’ll get a full review of your SEO efforts to date and whether to continue them
- You’ll get a new, fresh strategy and process to follow
Here at SEO-Audits.io, we wanted to redefine what an SEO audit really is.
Now it’s your time to see just how a proper audit can help you save time and money.
Our Clients Have Included
Client Case Study
“We run a London based Bridging Loan Brokerage, Daniel’s audit and SEO efforts turned our rankings around.”
There are SEO’s, and then there’s Daniel. We hired Daniel to conduct an SEO audit on our bridging and development finance website after losing all our historic rankings.
We were of course skeptical having been burned numerous times by seo agencies who promised everything and delivered very little.
Needless to say, Daniel’s SEO audit was very good – far more detailed than anyting I’ve been presented with before, it wasn’t the easiest audit to digest as I’m not technical from an SEO perspective, but, it was very clear in what the issues were and how they could be solved.
Subsequently we hired Daniel to take over our SEO after the audit and since, all of our rankings recovered.
Matthew Daily
MD, Tiger Financial – tigerfinancial.co.uk
Why are these audits so much more expensive than other SEO audits online?
We don’t use third party tools to auto-generate reports, absolutely EVERY part of our SEO audits are bespoke.
You are getting SEO expertise from SEOs with 20+ years experience in the industry who have delivered and managed some of the largest SEO campaigns on the planet.
Are audits are priced based on time, expertise and value.
What you’ll get back will be something that will far outweigh value from any previous SEO investment.
What financial sectors do we cover?
We cover EVERY part of the financial sector including but not limited to:
- Accounting
- Business Banking / Banking
- Insurance
- Investment Banking
- Life Assurance and Pensions
- Regulated Advice
- Asset Management
- Capital Markets
- Commodities
- Compliance / Legal
- Debt, IVAs and Financial Support
- Derivatives & Equity
- Hedge Funds
- Private Equity & Finance Houses
- Wealth Management
and lots more.
Can These SEO Audits Be Used To Recover Website Traffic / Lost Rankings?
Yes they can. It’s no secret, the financial services sector is complex and can often see wild search result swings during Google core updates. The complexity of the industry and independent factors around YMYL (Your Money Your Life), E-A-T (Expertise, Authority, Trust) and other financial signals – means its very easy for websites in finance to lose rankings and traffic quickly & to varying degrees.
Our finance SEO audits provide full insight and actionable analysis that can be used to reverse ranking and traffic decline as well as to better futureproof your SEO efforts.
In economic climates that are more volatile, it’s of vital importance to ensure your finance website is compliant, not just from a content perspective, but from a user engagement and intent perspective – your site needs to have proper content coverage, sufficient trust factors and more to thrive in the online marketplace.
What SEO After Supports Exists?
We can provide SEO support post audit delivery. If your financial organisation needs help implementing and actioning the audit we can help through our independent consultancy (and or agency for larger financial organisations). We’re fully equipped to deal with SEO for financial services and we understand global regulatory requirements from FCA regulation (financial conduct authority) through to international KYC / AML.
We can provide technical SEO consultancy & implementation which covers all on site factors through to the creation and delivery of high quality YMYL/E-A-T financial content, financial digital PR & finance based link acqusition / link earning.
Our consultancy has delivered mortgage SEO, loan SEO, comparison engine SEO, regulatrd & unregulated financial product SEO & more.
Frequently Asked
Questions
Our Mortgage Website Lost Rankings - Can we get them back?
We’ve seen the mortgage industry evolve over the years alongside complex technical requirements around links, content, user intent and more.
Will You Perform a Technical Audit For Our Website?
No aspects of our financial SEO review are left out – every element employed by your website will be subject to a review.
