Content & Copywriting Coverage SEO Webinar - seo-audits.io

The Proper Approach to Content

CONTENT & COPYWRITING COVERAGE WEBINAR

 Content Planning & Creation

 Learn Key Processes

 £99

No good SEO strategy works without good content. With writers in high demand, getting a writer who can get content right is crucial, however, can a writer who isn’t knowledgeable of specific niches produce content that ranks? what quality factors are key? how should content be approached? should writers worry about content scores? What processes should be followed? All this and lots more in the upcoming content webinar.
The webinar will be available live or in a recorded format for anyone who can’t attend during the live event. You will be provided with the full video to download.

What Value Does This Webinar Offer?


✓ Get your content strategy right from the start

✓ Save time and money

✓ Learn Processes that work

✓ Improve SEO skillset

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Content & Copywriting Coverage for SEO Webinar

113.85$

This webinar will cover the importance of content and coverage for SEO as well as the process of optimising for end user intent, training writers, processes, utilising search console for query count analysis and more. This webinar will address the age old issue of writers “writing for SEO” and not for end users, but, it will also cover a nifty process that incorporates SERP analysis, search console data, query alignemnt and counts to produc writing briefs and guidance that work.

pay in monthly instalments: 12 x £9.49

Category:
This webinar will cover the importance of content and coverage for SEO as well as the process of optimising for end user intent, training writers, processes, utilising search console for query count analysis and more. This webinar will address the age old issue of writers "writing for SEO" and not for end users, but, it will also cover a nifty process that incorporates SERP analysis, search console data, query alignemnt and counts to produc writing briefs and guidance that work. This webinar is suitable for anyone in SEO, especially content writers who want to get an edge on being able to supply copy that works for organic strategy whilst retaining intent be it conversion or informational purposes. With demand for content going through the roof - there has never been a more crucial time to produce content that works.

Content & Copywriting Coverage for SEO Webinar

Getting content right in an SEO strategy is crucial. The harsh reality is that a large portion of SEO campaigns include content generation – quite often that content generation is unguided, or, incorporates the use of writers who do not have sufficient background knowledge to produce content that will rank.

On top of that, content integration, clustering and interconnectivity is either missing, not done properly or not supported in the right way.

Content is the lifeblood in any SEO campaign (outside of specific intent based searches i.e. interactive tool etc) – so getting content right is essential.

It’s a multi-faceted approach to produce content the right way – first evaluating the SERPS, understanding end user intent, understanding component signals, understanding SERP shifts and how this shapes content and so much more.

In this webinar, I intend on showing you how to evaluate SERPS, how to use search console for query analysis, how to create writing briefs, how to plan clusters, how to select writers (As well as finding them), how to use NLP and how to get writers into a process and more.

What will you learn?

As it’s a webinar., you’ll either witness live or via recording – how I use various tools and processes, analysis and data aggregation to make data based decisions for SEO strategies. Some of the key things I intend of sharing:
 

  • Understanding the content landscape
  • Understanding Google, SERPS and content diversity
  • Understanding SERP shifts for queries and potential content weighting
  • Understanding content based on root domain vs sub pages
  • Selecting the right queries to optimise for
  • Creating writing briefs – a specific process
  • Writing for end user intent and not isolated SEO scores
  • Understanding natural language processing
  • And lots more

    I’m in a different timezone and can’t attend – can I get a recording?

    Yes, so – the webinar will be during GMT hours – if you are in a different timezone and are unable to jump on, you’ll be able to watch a full live recording.

    Some NON-ENGLISH locations may be supported with a translated offering/sub titles – although this is conditional. If you require the content in another language, please contact us – we may be able to provide for some languages.

    What will you receive?

    You will receive access to the live webinar or, if you purchase after the webinar has ran, a copy of the recording.

    A recording is provided to everyone who purchases including those who watch the live event.

    Additional slides are provided detailing the process.

    Content Writing for SEO

    I keep seeing it and hearing it – writing content for SEO. This is the wrong terminology altogether. We write content for end users, keeping in mind end user intent and potential algo factors on the content front. We write content to give value to end users – that perceived value can also be propped up by CONTENT COVERAGE – something we cover in this webinar.

    As an industry – we need to lose the terminolgy of “Content writing for SEO” – we write for users because we want to give value. How we write and what we write will ultimately dictate how Google perceives and treats the content.

    Keeping in mind, content is just one of many factors – but a hugely important one at that.

    What Value Does The Webinar Offer?

    Lots of value – this is a webinar that can be enjoyed by SEOs of all skill levels and can also be used by content writers who want to better understand “SEO process” so that they can produce performance content more autonomously without the need of “specific SEO guidance”.

    This webinar is my chance to help some of you progress your skills, approach to SEO, use of tools and more.

    • Learn the fundamentals of content for end users
    • Understanding search intent and mixed SERPS (Search results)
    • Understanding the curation / creation and brief process
    • Content writer mindsets, expertise and abilities – what’s important?
    • Writing for specific niches / complex niches / E-A-T / YMYL niches
    • NLP (Natural language processing), Topical Entities and more!

    This will be an intensive webinar designed to give you the extra SEO knowledge required to amplify rank.

    Our Clients Have Included 

    Client Case Study 

    “I’ve worked with Daniel personally on numerous content projects – he’s helped our writers really understand the concept of content for users.”

     

    Like many businesses, we spent years paying for SEO and writers, getting blogs to compensate for a lack of performance elsewhere. In the end we gave up and took everything in house.

    Our writing expertise was inhouse – but, a little underwhelming for quite some time.

    Daniel provided training for our in house writers (And 2 junior SEOs).

    Honestly, it was beyond insightful, so very detailed and interesting – I can honestly say the impact it had was far better than we had anticipated.

    We stopped producing unessescary content, our writers learnt more about chosing topics, understanding search results and writing content to fit what people searched for – and to say we saw organic growth was an understatement – more like a tsunami.

    We are very thankful for Daniel’s help and would highly recommend his content training to anyone looking to produce content that does well in the Google search engine.

    Ashleigh Mehtab – LLB Law