CONTENT AUDIT
A full insight, audit and overview of your websites content profile
Get the full low down on your domains content profile & actionable insights
Content Audit
Price range: £799.00 through £3,499.00
Professional content auditing with copywriting evaluation – understand your domains content profile, performance, trajectory and what needs to be done to address issues with content from cannibalisation to general traffic losses, algorithm updates and more. Our audits look at the good and the bad, providing clear insight into content quality, value, weighting, structure and approach. Understand what you are doing right, wrong and how to amend your content strategy for long term sustainable growth.
Professional content auditing with copywriting evaluation - understand your domains content profile, performance, trajectory and what needs to be done to address issues with content from cannibalisation to general traffic losses, algorithm updates and more. Our audits look at the good and the bad, providing clear insight into content quality, value, weighting, structure and approach. Understand what you are doing right, wrong and how to amend your content strategy for long term sustainable growth.
Get full insights and actionable recommendations into your websites content profile.
Our audit includes everything that you need to amend your content strategy, fix broken or declining content, resolve cannibalisation, eliminate duplicate content, improve CTR, capitalise on Google discover and rich snippets / search appearance data and more.
Who is the Content Audit For?
- Websites that have struggled to gain traffic
- Websites that have lost traffic i.e. Service, Product or Affiliate websites
- Websites in complex niches i.e. Medical, Health and Finance
- Content platforms and aggregators
- Review websites
- eCommerce websites
- and lots more
This audit can be ran on any domain in any industry / niche.
Why a Content Audit?
Content audits are extremely useful when it comes to any SEO / traffic growth strategy and campaign. A content audit can be used in multiple ways including scaling, traffic loss prevention, recovery and market capitalisation. Content audits can be used to scale traffic for websites already doing well, they can be used for sites that have lost traffic/ground. A content audit can be used to change your current approach and strategy for the better.
Content audits ultimately can save you a LOT of time and money, it can save the guessing and can also help with the overall future approach to content planning, creation, optimisation and monitoring.
The Content Audit Includes (Deliverables):
With the content audit you will receive
1 Content Audit – presented in Google Slides with a summary analysis, breakdown of content performance then segmented guidance for content types, sub folders and more.
Tailored recommendations for your onward content strategySEO content webinars and training for writers – how to write for intent and purposeIf you require additional explanation please let us know when you checkout.
How Long Will The Content Audit Take?
Content audits are generally quicker than full scale audits. However this is also conditional on how large the domain is to be audited. Larger websites i.e 10k+ pages can take up to 3 weeks where as smaller sites can be as little as 1 week.
If you would like a rough estimate before you book please contact us using the Whatsapp bubble or use our contact form – alternatively you can e-mail [email protected].
The Content Audit will contain:
- Summary of your websites traffic profile
- Trajectory analysis
- Traffic performance by content grouping
- Click gap analysis
- Summary of content coverage
- Index performance analysis
- Dead content analysis and guidance
- Culling content guidance with lists of URLS to cull
- Weak / very weak content guidance with decision making instructions and a list of URLS
- Fair content analysis and guidance
- Query row count analysis of URL samples
- Query row count analysis of higher performing content with trajectory analysis
- Content NLP scoring and review
- Content weighting / value
- Content cilck gap analysis (against competitors)
- Duplicate content analysis
- Cannibalisation analysis
- Content sentiment and writing style
- General intent alignment analysis
- And more
| Analysis/Includes | Type | Link Building Audit |
|---|---|---|
| Initial Search Console Analysis | Site Data | Y |
| Initial Link Evaluation (Search Console Data) | Site Data | Y |
| Link Platform Link Consolidation | Link Data | Y |
| Link Velocity Over Time (Analysis) | Link Data | Y |
| Competitor Link Velocity Over Time | Link Data | Y |
| Link Distribution Analysis | Link Data | Y |
| Anchor Text Distribution Analysis | Link Data | Y |
| Link Type (By Content Type) Evaluation | Link Data | Y |
| CTLD Evaluation | Link Data | Y |
| Distribution of External to Internal Links | Link Data | Y |
| Evaluation of Domain vs Sub Domain Links | Link Data | Y |
| Broken External Links & Potential for Reclamation | Link Data | Y |
| Topical Trust Flow Analysis and Benchmarking | Link Data | Y |
| Citation Flow Analysis | Link Data | Y |
| Link Network Analysis & Tiered Links | Link Data | Y |
| Historic Performance Over Time vs. Link Profile & Acquisition | Link Data | Y |
| Manual Link Toxicity Analysis | Link Data | Y |
| Manual Link Traffic (Page and Domain) Evaluation | Link Data | Y |
| Distribution of External to Internal Links (Competitors) | Link Data | Y |
| PBN Evaluation | Link Data | Y |
| Penalty Assessment (if one exists) | Link Data | Y |
| Content / Link Index Factoring | Link Data | Y |
| Overall Link Assessment | Link Data | Y |
| Summary Video | Video | Y |
What Value Does The Content Audit Offer?
Why choose one of our content audits?
- You will know if you are doing things as best as they could be done or whether you need a change of strategy
- You’ll know if the content you are putting out is up to standard
- You’ll know if your investment into content is warranted and whether the quality and general relevance is there
- You’ll get a clearer idea of what is right, wrong and what needs to be done moving forwards
Companies can spend tens of thousands of pounds a year on content production – be it internal writers, external freelance writers etc. No 2 content writers are ever the same and the complexities behind good content go much deeper thanks to intent, value, proposition, sentiment, end user experience and more.
Our content / copywriting evaluation audits get to the bottom of everything content for your domain.
Our Clients Have Included
Client Case Study
“We were hit massively by the helpful content update – full panic mode hit us.”
We were hit badly by the helpful content update – to the point where we lost nearly 70% of our traffic. Panic set in as obviously this was massively damaging for our companies revenue. We would typically go to town on trying to figure out where, what, why – but, we follow Daniel on Linkedin so we booked a content audit.
What came from it was massively eye opening – it turns out our content had been deteriorating over time – Daniel had included snapshots from SEO stack showing how some of our key content pages had been steadily losing queries over time – which was a precursor to these losses.
Daniel’s audit provided some really useful insights into where we had gone wrong – producing too much new content and not focusing on old content – we had a huge amount of index bloat, cannibalisation and some of our more precious content fell foul of E-A-T.
The audit was delivered with a big slide deck and various sheets with guidance on what to remove, what to renovate and some processes for resolving – the webinar provided with the audit went to our in house writers which has shown them more process before writing new articles and for editing existing articles.
Whilst we haven’t fully recovered yet we have started to see recovery as a result of the actions we have taken from the audit – we know it’s not an overnight process but we’re confident this audit is the solution to our recovery.
Highly recommend!
Client wishes to remain anonomous
Large international PC Magazine website.
We’ve been writing content and doing really well – is an audit worthwhile?
Many large broadcore and content specific updates from Google can decimate sites with lots of content. Writing more for more traffic is where a lot of businesses go wrong – sometimes a strategy of sustainability is better.
Content quality and evaluation metrics are constantly changing – as is how Google interprets is content of good quality, will it offer a benefit to the end user, is it factually correct, can it be trusted etc.
Every year MILLIONS of websites lose traffic during core updates – many sites which exhibit strong growth can see that change over night – this is why proper content management and maintenance as part of an ERP is absolutely crucial.
How is a Content Audit Performed?
A content audit is performed via a number of different processes that are chained together but vary depending on the website/niche/content profile.
A content audit is typically performed by first segmenting the websites content types into groups (usually by URL path/sub folders). We’ll then import your website into our SEO stack to begin the data pulling from search console API, we then compute using bigquery how many queries are associated with each piece of content on your domain – we then use our advanced processes to map page age to content / query performance over time to ascertain what content is on a positive trajectory, flat line or negative trajectory.
We then evaluate content by performance type looking at NLP, internal accessibility, age, timestamping, search appearance data and lots more.
We saw a significant drop in rankings – can a content audit help?
Yes – content and links are the 2 key areas responsible for growth or decline – whilst we never rule out tech, a key starting point of analysis with any site loss is based on content and/or links. A content audit will reveal, via a click gap analysis, where the losses have happened – we then run our analysis and query counts to analyse why those losses occured – did your content fail to meet end user intent, is it aged? impacted by cannibalisation? poor accessibility? did you lose search appearance features? did the SERP fully change as part of a shakeup? did you lose rank through lower level position slips and more – a content audit can be used to identify what went wrong and why – as well as resolutions.
Will we get clear instructions on what to do?
Yes, a content audit is typically 2 things – analysis and then guidance. The analysis provides the rationale for our recommendations – the recommendations are then defined by the analysis. We provide structured guidance and can also help with ongoing SEO consultancy if you need a helping hand after the audit is delivered. We can tailor instructions for various team members if required.
Can you provide guidance for writers?
Yes we can. We often run webinars covering things such as content writing for end users. We provide webinars that can help train internal or external writers how to use writing tools such as Inlinks for producing content that meets end user intent, is structured correctly, uses the right sentiment, terminology, internal linking and more.
Content auditing is about the full identification of content that works, does not work and content that needs a complete cull or revamp – we can then provide guidance for writers to better understand what went wrong, how to avoid it in the future and how writing tools CAN be used as a supportive aid – we unteach the logic of “writing for SEO” or writing for a higher SEO score.
Frequently Asked
Questions
We use Content Writing Tools - is this bad for SEO?
A lot of our content was produced using AI content tools - is this bad?
How does the content audit work?
Our content audits are manually created BUT we initially use big data processing to ascertain content groupings by metric based performance. This is where SEO stack comes in – we use our own SEO stack to import millions of rows of query data for every single URL on your domain. From there we are able to begin the content grouping process.
We can identify small and large scale cannibalisation, negative trajectory at query level, content devalaution, NLP issues and more.
Here’s our CONTENT AUDITING Process –
- STEP 1 – Book your Content Audit through our website
- STEP 2 – You provide your domain & Google search console access
- STEP 3 – We audit your domains content profile – we produce a report
- STEP 4 – We offer you tailored guidance on what to do next
People trust SEO-Audits.io for their content audits because:
- We know how to determine whether content is dead, dying or will drag down the overall index performance
- We know what tell tale factors to look for before content loses ground
- We know how to revamp content strategies to help businesses go on the right path to content performance growth
- We have EXTENSIVE experience delivering content audits for small, medium and large businesses globally
Here at SEO-Audits.io, we wanted to redefine what an SEO audit really is – and with the link building audit, this is what we do.
Now it’s your time to see just how a proper audit can help you save time and money.
Don’t just produce content for the sake of it
Writing content for traffic is a common strategy – whether you are pushing out 10 blogs a week, a 100 news articles a year, best, top, how to guides or articles – whatever your process may be – creating content without a strategy or end goal can result in short term growth and then long term pain.
Well written content pushed out at high velocity is fine – but, not having a way to monitor and manage content that ages is a bad idea.
Hundreds of millions of websites are plagued with aged/dead content, index bloat, duplicate content and drag down content – as a result of churning out content and having no process management – instead of pruning, binning and consolidating old content – old content is left to accrue on the domain – this can lead to medium/long term issues and can ultimately impact the WHOLE domain if the portion of performance content is dwarfed by stagant / old / dead content.
Having a proper strategy, stable content output, monitoring and management system will help avoid the impacts of Google core updates that target and devalue content that’s not of good quality, does not fit end user intent, does not adhere to best practice and more.
Cannibalisation, Duplicate and Devalued Content
Billions of sites across the net have cannibalisation, duplicate content and devalued content issues – it’s not isolated nor is it rare. Even high quality performance websites will suffer from cannibalisation issues due to similar content, article websites will often be plagued by duplicate content and sometimes even plagarised content, most websites will have SOME form of devalued content – these things are common.
Our content audits can help to identify and address as many of these issues as possible – meaning you can focus on traffic growth on the back of a proper content strategy – which will take into account pre-existing content issues with the goal of eliminating them.
